WHY PRINT MATTERS
Looking for ammunition to support print advertising? Consider these research findings that confirm print magazines deliver strong advertiser ROI. From What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?
Reading on paper is slower and deeper, while reading on screen is faster and more in “scan” mode.
Paper-based reading is widely associated with better transfer to long-term memory and clearer comprehension. Screen-based reading is characterized by browsing and scanning, keyword spotting … hunting for a specific nugget of information.
Print advertising activates neural activity associated with desirability and reward.
PRINT, ALONG WITH DIGITAL ADVERTISING, GIVES YOU BIG IMPACT!
What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? Scott McDonald, Ph.D., Nomos Research September 2015
The Landscape Network’s BPA Brand Reports are independent, third-party audits that assure you reach your chosen audience. View BPA Brand Report in each magazine section.