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SPECS
digital specs
Newsletter Specs

NEWSLETTER

LEADERBOARD

600x100 static JPG, GIF, or PNG and Click URL is required 

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MEDIUM RECTANGLE

300x250 static JPG, GIF, or PNG and Click URL is required 

 

SPONSORED PLACEMENT

210x140 static JPG, GIF or PNG, 3-5 Word Headline, 300 Character Description (Max) and Click URL is required 

digital Ad specs

DIGITAL DISPLAY ADS

970x250 BILLBOARD

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STANDARD BANNER PACKAGE

970x90, 728x90, 300x50, 300x600,300x250

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RESPONSIVE RESKIN

1658x1058, 300x250 â€‹

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NATIVE AD

1600x900 Image, Title and 150 Description

EMAIL SPECS
Social Media Specs

Facebook & Instagram 

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Image Ad: 

  • 1200x628px, 1080x1080px, or 1080x1920px

  • Acceptable file types: JPG, PNG, or GIF 

  • Max file size: 30MB 

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Video Ad: 

  • MOV or MP4 files are ideal 

  • Horizontal Aspect ratio 16:9  or square 1:1 aspect ratio 

  • Resolution: 720px min  

  • File size: 4 GB max 

  • Facebook length: 240 minutes max 

  • Thumbnail image: 1200x675px 16:9 aspect ratio 

  • Text (Optional): 2,200 characters max 

  • Send as an SRT.US file

 

Carosel Ad: 

  • 1080x1080px  

  • 1:1 Ratio 

  • Cards: 2 min, 10 max per carousel ad 

  • Facebook length: 240 minutes max 

  • File size: 4 GB max (video), 30MB max (image) 

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Copy: 

  • Headline: 27 characters max 

  • Body Copy: 125 characters max 

  • Link Description (Optional): 27 characters max  

  • Click URL 

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Linkedin​

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Image Ad: 

  • 1200x628px (static) 

  • Acceptable file types: JPG or PNG 

  • Max file size: 5MB 

 

Video Ad: 

  • Length: 15-30 seconds recommended (3 seconds to 30 minutes capability) 

  • File size: 78KB-500MB 

  • File format: MP4 

  • Aspect ratio: 16:9 landscape, 1:1 square 

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Copy: 

  • Headline: 70 characters max 

  • Body Copy: 150 characters max 

  • Click URL 

Option 1: Client Supplied Email

All material due 10 business days in advance

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  •  Pre-designed HTML email message:

  • Subject Line: 70 characters max (including spaces) 7-9 words recommended

    • If a trigger send is necessary, please send 2 subject lines with materials.

  • Pre-header: 80 characters max (including spaces)

  • Best Practices:

    • Standard template width is 600px

    • Place a stealth link within your HTML code to reduce unwanted clicks. Learn more here

    • An email made entirely of images is not recommended because email platforms may block the images

    • An HTML email should be a balanced combination of text and images, with a clear call to action.

    • We do not recommend using emojis in subject lines or email content as this can lead to delivery challenges.

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Option 2: IRONMARKETS Designed Email

All material due 10 business days in advance 

  • Design Concept: Include PDF or Word doc of the desired design, instructions, and overall campaign goals

  • Creative: Include images, company logo, products, and Click URL(s) with linking instructions

  • Subject Line: 41 characters max or 7 words (including spaces) - Pre-header: 50 characters max (including spaces)

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REVIEW PROCESS:

A final proof will be distributed by email with a link for approval. Scheduled deployments will occur when the main point of contact has approved the deployment test. Include additional seed list or test email addresses as needed.

QUESTIONS?

DIGITAL

Contact Sarah Urbanek, for any digital questions or concerns and when sending materials.

Sarah Urbanek, Partner Success Project Manager

800.538.554 x1227 | SUrbanek@Iron.Markets

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PRINT

Contact Cindy Rusch for print questions and when sending materials.

Cindy Rusch, Senior Production Manager

800.538.5544 x1240 | CRusch@Iron.Markets

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